Mozilla the Pro-Privacy Brand

Mozilla's pop-up "Internet Health" store in NYC

Mozilla--known for its Firefox browser and other digital products--identifies as a pro-privacy brand. To reinforce that association with its brand, Mozilla and the Tactical Technology Collective recently partnered on a pop-up store in Little Italy in Manhattan. 

The Glass House, as it was called, welcomed 10,000 visitors in 17 days and offered thought-provoking, artsy exhibits, not to mention specific instructions for protecting privacy and security online. Mozilla's CMO explained:

The Glass Room is part of a global movement raising awareness for internet health.

Mozilla has been raising awareness of digital privacy and security concerns for years. Its website hosts a portal of information about how individuals can protect themselves online. You can click here to read more.