Wednesday, February 22, 2017
The Power of Co-Branding and Limited-Edition Products
Above, a co-branded food product that just appeared today on supermarket shelves: Limited Edition Peeps Oreo cookies.
Peeps has its own loyal customer base (including 327k Facebook fans) and Oreo has its own loyal customer base (with 42 million-plus Facebook fans).
Combine two powerful brands, add the "buy now" incentive of a limited-edition product with a holiday connection, and you have an end-cap seasonal item that attracts attention from shoppers and the media.
And of course Oreo has created a hashtag for this limited-edition product, to fuel word of mouth: #OreOMG.