Red Nose Day in America, a day of fundraising to support children's charities and combat poverty.
NBC is broadcasting a telethon tonight in support of Red Nose Day, along with special programming featuring celebrities who are involved with the charity efforts. This high-profile media attention is a big part of the fundraising effort.
If you don't already have your Red Nose merchandise, hop on over to the local Walgreens and buy a nose or another item where the purchase supports the charities. Walgreens is the official retail partner and its stores are doing their part with signage, enthusiastic employees, etc.
Charity partners are also marketing Red Nose Day. Save the Children, for instance, has its website and social media sites promoting the event and urging donations.
And Red Nose Day USA is extremely active all over social media. Its Twitter account has 60,000 followers and is posting videos, images, and other content to engage and energize people. Go ahead, put on your red nose and get funny for money (to support serious causes).