Marketing analysis, opinion, and links by Marian Burk Wood, author of Pearson Education's "The Marketing Plan Handbook."
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Tuesday, September 4, 2007
BIG Discount from Expedia
Squint a bit and you'll see that when I got around to booking my trip to Quebec, Expedia notified me that it had found a "better price" -- the price decreased from $255,441 to $340.
Whew! Good thing too--the original price was over my credit card limit. Seeing this drastic price reduction (for a 410-mile trip each way) encouraged me to buy immediately.
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