Marketing Handbook Blog

New York City has been home to many influential retail stores over the years. A fascinating new book, When Women Ran Fifth Avenue  by Julie ...

The pandemic and a slow-motion global economic slowdown took a toll on both Boeing and Airbus as they tried to maintain momentum and steer a...

Some of the big consulting firms are examining the past, present, and possible future impact of the COVID-19 pandemic on the business world....

Apple is reportedly planning an electric, self-driving car. Toyota, well aware of the challenges and opportunities in the global auto indust...

Consumers are changing their shopping habits during this pandemic year, and these changes in turn require changes in marketing approaches. A...

The COVID-19 pandemic continues worldwide, with some nations and some U.S. states beginning to reopen their economies even as scientists pur...

U.S. businesses are concerned about their employees, as well as about the impact that the international coronavirus outbreak may have on sup...

Not 90 days after Disney Plus debuted its streaming on-demand service, it has attracted nearly 29 million subscribers. The service project...

Fiat Chrysler merges with Peugeot Fiat Chrysler and Peugeot finalized their 50-50 merger this week. The combined company expects to sell n...

If Fiat Chrysler and Peugeot complete their just-announced merger, the resulting firm will be the industry's fourth largest. Read more...