In addition to lots of new content and dozens of new examples, the new edition features a new PowerPoint presentation and new discussion questions. Best of all, Marketing Plan Pro software is bundled with the book for U.S. students.
Marketing analysis, opinion, and links by Marian Burk Wood, author of Pearson Education's "The Marketing Plan Handbook."
Saturday, February 13, 2010
New Edition on March 1st
In addition to lots of new content and dozens of new examples, the new edition features a new PowerPoint presentation and new discussion questions. Best of all, Marketing Plan Pro software is bundled with the book for U.S. students.
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