- Inc. recently reported on how to use pop-ups to (1) get the word out, (2) unload inventory, (3) test new markets, and (4) vet new retail ideas.
- The Wall Street Journal just did an article about pop-ups for (1) generating buzz, (2) testing new concepts (especially niche businesses), and (3) testing new markets.
- The New York Times reports that pop-ups may be open for a few days or a few months, depending on the product and the marketing objective.
- The Denver Post reports that a pop-up store recently opened to serve as "an incubator of creative ideas" by featuring local artists.
- Target is one of the largest US retailers using pop-ups to build excitement about specific products, brands, and new markets.
What will be the next pop-up trend to pop up?