List of Marketing Links

Glossary of Marketing Terms  
Sample Marketing Plan
Competitors ARE Stakeholders 

If some links don't work, please use search to locate appropriate information.

Here are a few starting points for researching the marketing environment, customers, and markets:

• U.S. Census data 
• Federal Trade Commission
• Moody's Economics Indicators indicators
• UK demographics
• E-Week technology news
• Mashable digital coverage
• Tech Crunch
• Knowledge@Wharton marketing
• INSEAD Knowledge (marketing and more)
• Think with Google Insights

Information about businesses and competitors:

• Industry Week magazine
• Wall Street Journal
• New York Times
• The Economist
• BBC Business
• Competitors as stakeholders, and their obligations 

Information about corporate social responsibility and business ethics:

• Business and Social Responsibility
• Corporate Social Responsibility Europe
• Corporate Social Responsibility Wire
• Centre for Sustainable Design
• U.S. Eco-Label Index

 Information about marketing processes, tools, and analyses:

• American Marketing Association definition of marketing
• Social Media Today
• Marketing Profs site
• Brand Channel
• PR Week 
• Ad Council 
• Advertising Age 
• Adweek
• Top global brands, ranked by Interbrand 

Trends in retailing and marketing channels:

• National Retail Federation (US)
• Journal of Retailing
• Internet Retailing (UK) 
• Center for Education and Research in Retailing (Indiana U) 

Trends in online retailing and mobile marketing:

• eMarketer
• Internet Archive Wayback Machine
• Entrepreneur's online marketing news