Wednesday, May 20, 2020

Pandemic and Purpose

The COVID-19 pandemic continues worldwide, with some nations and some U.S. states beginning to reopen their economies even as scientists pursue treatments and vaccines.

Interviewed by Bloomberg BusinessWeek in May of 2020, the CEO of Unilever says:
"Our company is guided by three deeply held beliefs: That brands with purpose grow, companies with purpose last, and people with purpose thrive. And we think that refrain is going to be even more relevant in a post-coronavirus world than in a pre-coronavirus world."
Alan Jope sees trends shaped by the pandemic that include an emphasis on hygiene, on staying safe at home, and on the "distance economy" which he indicates point to more in-home consumption and digital consumption.

Stay safe as this pandemic continues.