Thursday, December 19, 2019
Thursday, October 31, 2019
Fiat Chrysler and Peugeot to Merge
If Fiat Chrysler and Peugeot complete their just-announced merger, the resulting firm will be the industry's fourth largest.
Read more about this merger here.
Read more about this merger here.
Tuesday, August 20, 2019
Business Roundtable: Corporations Should Benefit ALL Stakeholders
One of the most influential business groups in America, the Business Roundtable recently announced it supports the concept of redefining a corporation to benefit all stakeholders, not just shareholders.
This is a major shift away from the idea that profiting shareholders takes precedence over consideration of other stakeholders (employees, customers, vendors, and communities).
Read the entire announcement here.
This is a major shift away from the idea that profiting shareholders takes precedence over consideration of other stakeholders (employees, customers, vendors, and communities).
Read the entire announcement here.
Sunday, July 28, 2019
Store Brands Continue Strong Growth
Value-minded consumers are choosing private-label store brands in many cases, cutting into the sales of established manufacturer brands. Not surprisingly, grocery chains such as Kroger are feeding this trend by increasing the breadth and depth of their private-label product mix.
Wednesday, April 17, 2019
Marketing Plan Glossary
Cannibalization.
Greenwashing.
Multichannel marketing.
Psychographic characteristics.
All these and more terminology for marketing planning can be found on the Marketing Plan Glossary site here.
Greenwashing.
Multichannel marketing.
Psychographic characteristics.
All these and more terminology for marketing planning can be found on the Marketing Plan Glossary site here.
Friday, February 15, 2019
Airbus Drops A380 Super-Jumbo Jet
In June, 2006, I posted about the different strategies and market forecasts of Airbus vs. Boeing.
Airbus thought passengers would be flying hub to hub in giant jets like the A380. Boeing thought passengers would be flying point to point in smaller jets.
Now, more than 12 years later, Airbus has decided to discontinue its super-jumbo A380. Orders had been dropping off . . . and now Airbus will remove the 380 from its product line.
It turned out, Boeing's vision of how passengers would prefer to travel, coupled with tech advances in jet fuel economy and airline decisions, made a big difference in marketing new commercial jets.
Airbus thought passengers would be flying hub to hub in giant jets like the A380. Boeing thought passengers would be flying point to point in smaller jets.
Now, more than 12 years later, Airbus has decided to discontinue its super-jumbo A380. Orders had been dropping off . . . and now Airbus will remove the 380 from its product line.
It turned out, Boeing's vision of how passengers would prefer to travel, coupled with tech advances in jet fuel economy and airline decisions, made a big difference in marketing new commercial jets.