Saturday, December 5, 2020

Changed Consumer Behavior Requires Changed Marketing During Pandemic

Consumers are changing their shopping habits during this pandemic year, and these changes in turn require changes in marketing approaches. According to The Drum:

Confronted with unfamiliar stores and shelves filled with less familiar product choices, there is a much bigger opportunity for them to abandon past favorites.

In other words, this is a very good marketing opportunity to encourage brand switching as consumers approach shopping differently than in prepandemic periods. 

Everyone, please stay safe.

Wednesday, May 20, 2020

Pandemic and Purpose

The COVID-19 pandemic continues worldwide, with some nations and some U.S. states beginning to reopen their economies even as scientists pursue treatments and vaccines.

Interviewed by Bloomberg BusinessWeek in May of 2020, the CEO of Unilever says:
"Our company is guided by three deeply held beliefs: That brands with purpose grow, companies with purpose last, and people with purpose thrive. And we think that refrain is going to be even more relevant in a post-coronavirus world than in a pre-coronavirus world."
Alan Jope sees trends shaped by the pandemic that include an emphasis on hygiene, on staying safe at home, and on the "distance economy" which he indicates point to more in-home consumption and digital consumption.

Stay safe as this pandemic continues.

Thursday, March 5, 2020

U.S. Businesses and Coronavirus

U.S. businesses are concerned about their employees, as well as about the impact that the international coronavirus outbreak may have on supply chains and customer behavior...and, ultimately, sales and profits.

MarketWatch has comments from dozens of these corporations here.

The U.S. Centers for Disease Control provides "interim guidance" for businesses here.

Please stay safe.

Wednesday, February 5, 2020

Disney Plus Is Growing Fast

Not 90 days after Disney Plus debuted its streaming on-demand service, it has attracted nearly 29 million subscribers.

The service projects it will have more than 60 million subscribers worldwide by 2024.

With so many strong entertainment brands and franchises (Marvel, Pixar, etc.) available on Disney Plus, the streaming service has a powerful consumer appeal.

For more, see the Associated Press article here.