Tuesday, February 28, 2012

Leap Day Promotions

Once every four years--that's how often February 29th rolls around, and some marketers are using Leap Day as a leaping-off point for promotions. Here are a few:
  • Zappos says that anything purchased on Leap Day can be returned at any time during the next four years (see top image).
  • Staples has 29 special deals for the 29 days of February (see purple-background image, above).
  • Disneyland will be open 24 hours on Leap Day, the culmination of a two-month sweepstakes promotion called "One More Disney Day" (see blue-background image, above).
Happy Leap Day. And that's it for four more years!

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