Leap Day Promotions

Once every four years--that's how often February 29th rolls around, and some marketers are using Leap Day as a leaping-off point for promotions. Here are a few:

• Zappos says that anything purchased on Leap Day can be returned at any time during the next four years (see top image).
• Staples has 29 special deals for the 29 days of February (see purple-background image, above).
• Disneyland will be open 24 hours on Leap Day, the culmination of a two-month sweepstakes promotion called "One More Disney Day" (see blue-background image, above).

Happy Leap Day. And that's it for four more years!