Friday, March 2, 2012
JCP, the New and Improved JCPenney
The look reminds me a bit of Target, emphasizing personal style without going overboard on fads, and spotlighting a few select items rather than crowding each page with lots of photos and text.
New pricing strategy: Instead of a new sale every week (or more frequently), JCP is promoting "everyday prices" and "month-long values." And it will have "best prices" markdown days twice a month, with blue price tags--hey, remember those old K mart Blue Light Specials? Blue is the new color of savings, apparently.
JCP needs this strategy to succeed: It's expensive to implement, and retailing is more intensely competitive than ever.