- Efficiency Experts (41% of Connected Customers) use digital technology to get things done--sending e-mails instead of snail mail, for instance, or shopping online simply because it's quick and easy.
- Content Maestros (35%) are heavy users of apps and digital devices for accessing content, content, content.
- Social Butterflies (15%) see digital tech as a way to stay in constant touch with friends and family, from anywhere at any time.
- Content Kings (9%) focus on accessing online entertainment and games via digital devices--and, yes, this segment is primarily male.
Do you know how connected your customers are, and how they use digital tech?