Hello Kitty is still going strong as a licensed brand--in fact, it's found some new categories for its playful brand. Not for kiddies only, by the way. How many extensions are too many for Hello Kitty? Here are three, involving spas, spoons, and the sky.
1. Dubai is home to the Hello Kitty beauty spa, shown above. Its niche is "Parisian glamor."
limited-time Hello Kitty merchandise (above), to be sold from July through Labor Day.
3. Taiwan-based EVA Airlines has painted a number of its jetliners with Hello Kitty in travel mode (for example, near the Eiffel Tower, as above).