Monday, September 10, 2012

Legos for Girls are Selling Well

My first blog entry of 2012 was about Legos Friends, a line of Legos blocks and figurines designed specifically for girls.

Despite some worries about this product line reinforcing gender stereotypes, Legos Friends are selling well--at a rate that's double what Legos projected, which the CEO says is "astonishing."

In a period of economic uncertainty, with purchases of many non-essential items languishing, Lego's profits are actually up by 35%. Its market share has risen by a full percentage point, which in the multi-billion-dollar toy market represents a lot of money.

Now Lego is ramping up to stock store shelves with Lego Friends for the big holiday-buying season ahead. The market has spoken.

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