Following up, I want to present a few marketing highlights of the year 1996 with updates from the latest news.
- Yahoo! went public in 1996 . . . and just this year, before the cicadas emerged, Yahoo acquired Tumblr.
- Amazon.com was first established as a corporation in 1996 . . . and today, the pioneering e-commerce company rings up $64 billion in annual sales.
- McDonald's opened the first branded restaurant inside an Olympic Village, in 1996 in Atlanta . . . and for 2013, the fast-food giant became the official NFL restaurant sponsor of the Pro Bowl.
- Pepsi, taking advantage of what was cutting-edge communications tech in 1996, launched a "Beeper Network" for Mountain Dew . . . and earlier this year, USA Today's Admeter said that Pepsi's "Coke Driver Busted" TV commercial from 1996 was one of the top three Super Bowl ads of all time.