Monday, December 5, 2016

Shoppers Shopped on Cyber Weekend

From Slice Intelligence, https://intelligence.slice.com/avid-online-shoppers-help-cyber-weekend-grow-14-8-percent-and-keep-amazon-on-top/
Mobile was all-important as consumers used smartphones and tablets to browse and, often, buy during the shopping frenzy that takes over the long weekend after Thanksgiving. Consumer behavior has evolved, with a growing number of shoppers at least browsing online retail sites to check for bargains--and many buying online rather than in a store.

From Black Friday to Cyber Monday, shoppers shopped. And shopped. Consumers in many nations clicked or swiped to buy over the weekend--not just in US markets.

Amazon, once again, was a major destination on Cyber Weekend, accounting for an estimated 30% of cyber-shopping. An incredible statistic, to be sure. For an inside look at an Amazon fulfillment center during the holiday rush, click here.

On Cyber Weekend, Best Buy reportedly did very well as an online shopping destination, as did the cyber-shops of Target, Walmart, and Macy's (as Slice Intelligence's chart above shows). Not surprisingly, Cyber Monday was a top trending topic in social media that day.

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