|Chobani FB image|
All you have to do is check the yogurt display in any grocery store and you'll see how the industry's top competitors are reacting by segmenting the market and adding products/lines for target audiences with different tastes.
|General Mills image|
Chobani is expanding into smooth yogurts these days, appealing to a broader audience beyond its loyal fans of Greek yogurt. Danone is expanding its Dannon yogurt production facilities even after selling Stonyfield yogurt to complete the acquisition of White Wave plant-based milks.
The marketing battle includes social media. Chobani has more than 100k Twitter followers and 1.4 million Facebook likes. Yoplait has more than 72k Twitter followers and 2 million Facebook likes. Dannon has more than 25k Twitter followers. Watch for more marketing activities as yogurt marketers try to build market share in this intensely competitive industry.