Thanks for visiting.
If you're formulating a marketing plan, take a peek at the sample plan posted on the website for my U.S. textbook. It will give you an idea of how to organize a marketing plan and the kind of content included.
You can also browse the glossary of key terms on the same website.
For a listing of links to marketing plan resources all over the web, see here. You'll find news sites, marketing data sites, and many other useful sources of statistics and updated info about companies and concepts.
And finally, if you're looking for my perspective on whether competitors are stakeholders, here's one of many posts on the subject. Yes, competitors are stakeholders, in my view!
