Apple is reportedly planning an electric, self-driving car. Toyota, well aware of the challenges and opportunities in the global auto industry, warns Apple to "be prepared to deal with customers and various changes for some 40 years."
In other words, cars are not like computers. Toyota sells tens of millions of cars every year, year after year. One of the world's most successful car manufacturers, Toyota maintains a long-term focus and plans strategy years in advance as it seeks to maintain momentum. Can Apple enter the automotive market and build sales there for the long run?
