More than 300 million people use Hotmail, which has an estimated 36% share of the global market for online e-mail. Gmail has been catching up quickly, with an estimated 31% of the market (Yahoo! mail has an estimated 32% share). AOL is still hanging in, with about 24 million users, and it's just redesigned its interface.
- The brand is familiar to millions of Microsoft users, both consumers and businesspeople.
- Microsoft says it won't display ads geared to e-mail content, the way Gmail does--a plus for people irritated by overexposure to ads.
- The Outlook e-mail interface is clean and uncluttered, easy to navigate.
- Outlook will have a social media look/feel/functionality and, just as important, it will connect with SkyDrive and (soon) Skype.