Stand Up to Cancer telethon to raise money for anti-cancer research. On Friday, September 7th, the telethon will air without commercials at 8 pm on ABC, CBS, Fox, NBC, and a number of cable channels, including HBO, HBO Latino, Bio, Lifetime Movie Network, Logo, MLB Network, mun2, Palladia, and VH1. It's an effective "roadblock" media technique that helps SU2C reach as many viewers as possible in a very short time.
The money raised will be donated to specialized "dream teams" of cancer researchers who focus on treatments for pancreatic cancer, breast cancer, prostate cancer, and other types of cancer.
With 875,000 Facebook "likes," 104,000 Twitter followers, and videos posted on wurl, SU2C is leveraging its social media presence to get the word out. I'm following @SU2C and hope it raises LOTS of money for this good cause.