Remember last December, when Amazon's promotion of its price check app angered store competitors? The company not only encouraged consumers to compare prices when they were at the mall, it also offered a discount for ordering the item from Amazon instead of buying in the store.
Here's how retailers are gearing up for the showrooming challenge in 2012.
- Target and Best Buy have already announced they will match the prices of online rivals during certain periods.
- Some stores are equipping employees with tablets or other devices to help shoppers compare products, understand features, check inventory, and even place orders for same-day pickup (in the store, of course).
- To combat showrooming, a number of retailers are offering exclusive merchandise assortments and improving in-store service.