|Sandy Hook Elementary School chorus |
with Jennifer Hudson
The drama of brothers coaching opposing teams added to the anticipation all week. And emotions ran high as the Sandy Hook Elementary School chorus sang just before the game.
Even the half-hour electrical glitch inside the stadium contributed to the drama of the game's second half and its eventual outcome.
Sadly, the ads were the least impressive part of the event, as so many Monday morning ad quarterbacks say in their critiques (and I agree).
- New York Times ad columnist Stuart Elliott writes: "Super Bowl ads speak to a generation. But which one?" He complains that many of the ads played on old, wornout themes. Mother-in-law jokes (Century 21)? How very last century.
- The ad panel of Kellogg (at Northwestern) ranks Blackberry at the bottom of the ads (due to "weak branding"). Century 21 finished fairly low, as did Lincoln and Calvin Klein, among others.
- Joann Ostrow of the Denver Post writes: "Most of the spots were forgettable." Her critique concludes: "Too bad, in the rush to cash in on new technologies, too many ads skipped the creativity."
- Ad Age's Kevin Wheaton comments: "There's not much of that [originality] on display this year." Too right.
|Budweiser's Clydesdale ad|
In December, I wondered whether the Best Buy, SodaStream, and Gildan ads would stand out. Not really. Oh well, there's always next year.