Seven years ago, my first-ever Marketing Handbook blog entry was about the ongoing rivalry of Boeing vs. Airbus.
Boeing was betting its future on smaller, lighter jets that could fly point-to-point, making direct flights more convenient and fuel efficient; Airbus was betting its future on jumbo jets that could carry more than 500 passengers at a time from hub to hub.
Fast-forward to 2013, and Boeing is working to keep its next-generation Dreamliners back in the air after battery fires grounded the 787s worldwide. Airbus, meanwhile, is attracting interest from Cathay Pacific and other carriers with its very large, fuel-sipping A350-1000 jets. And the rivalry continues!
Today's post is #789 in my long-running look at marketing trends, innovations, and challenges. Of all these posts, the five most popular are: