Friday, February 28, 2014

Hashtags Keep the Marketing Conversation Going

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It's a hashtag world for marketers these days. On Instagram, Twitter, Pinterest, Google+, Vine, and Facebook, marketers and consumers use hashtags to identify content about specific brands, products, topics, events, occasions, people, and more. The idea is to start or add to a conversation, potentially propel a hashtag into viral territory, maybe even make people smile--and, ideally, give the brand a promotional push.

One key element of hashtags is that they must be short and to the point. A brand like KitKat uses a Twitter hashtag like #HaveABreak to encourage consumers to post photos or other content related to enjoying KitKat bars as, well, a break. For tips on choosing a hashtag for marketing purposes, check this MediaBistro infographic. To see which hashtag campaigns Search Engine Watch named the best of 2013, click here.

For more impact, keep the marketing conversation going across social media sites with hashtags. For visual impact, think Pinterest or Instagram. Instagram explains how to use hashtags for photo campaigns here. Don't miss the links to marketing uses by General Electric and #charitywater.

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