Staples, the office products retailer (with 1.1 million Facebook likes and 267,000 Twitter followers), says about the values of its brand:
- When you buy our brand, quality is more than expected — it’s guaranteed. We source durable materials, develop premium features and conduct rigorous tests to make affordable products you can count on. Because high quality doesn’t have to come at a high price.
- To refresh the world...
- To inspire moments of optimism and happiness...
- To create value and make a difference.
- places the customer first in all activities and in many ways. Moreover, the Brother Group is a company that provides good values obviously to our "existing" customers but also to potential "future" customers.
- Our goal is to ensure the customer perception that Brother is a "trustworthy brand."