Thursday, December 18, 2014

For Your Marketing Plan: Check Demographic, Social, and Cultural Trends

Research projects at http://www.pewresearch.org
Researching demographic, social, and cultural trends for your marketing plan? Be sure to check out the research at the Pew Research Center site.

As shown above, Pew researches a number of topics that can help marketers understand the perceptions, attitudes, beliefs, and behavior of consumers.

For instance, the Internet & American Life Project covers Internet usage, mobile usage, and social media. One analysis looks at how political campaigns in 2014 made use of mobile marketing and social media. Another examines Twitter topic networks. Others look ahead to the Internet of things and other future developments--important background for preparing long-term marketing plans.

Don't miss the Social and Demographic Trends research on such topics as family formation (marriage and remarriage and gay marriage), household composition (multigenerational HHs are on the rise, thanks to boomerang Millennials), college attendance and debt, economic distribution, and much more.

The Hispanic Trends Project follows issues in North and South America such as demographic shifts, political impact, immigration, religion, and cultural identity. Again, for marketers in the Americas, such information can be extremely helpful.

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