All of which makes these micro-moments key opportunities for mobile marketing.
- Simply anticipating and having a presence ready for consumers who search on the spur of the moment can help a brand or product move into the consideration set.
- Planning marketing tactics that are quick and to the point for mobile interaction can be of benefit to consumers and brands.
- Think of the customer's needs, wants, preferences and do what makes sense for them in their context. In that micro-moment, customer-friendly marketing makes the difference!
- Speed is critical. If a marketing site doesn't load or a marketing app doesn't work in a micro-moment, consumers will move on.