Friday, October 7, 2016

Retailers Choose: Open or Closed on Thanksgiving?

Retailers are again navigating the pros and cons of whether to open or close on Thanksgiving. From a consumer behavior standpoint, some shoppers like to get an early jump on holiday shopping and Black Friday bargains. Others want an activity in addition to or instead of a big Thanksgiving meal. That's why the Los Angeles Auto Show is open on Thanksgiving, and it usually draws a good crowd.

Mall of America has already announced it will be closed on Thanksgiving, although individual stores may choose to open for all or part of the day. Costco is traditionally closed on Thanksgiving, Nordstrom will be closed, and Staples has announced it will be closed. Some major retailers will reportedly be open, as the list here shows.

On Thanksgiving Thursday and Black Friday 2015, the outdoor retailer REI famously chose to be closed and urged everybody to enjoy the outdoors instead of shopping. Its marketing campaign #OptOutside won awards and lots of publicity. Will REI repeat its decision in 2016? Expect an announcement soon.

No comments:

Post a Comment