The new cereals will be launched in January, 2017, as limited-edition products. Not surprising, given that Girl Scout cookies are also sold during limited periods. Thin Mints are the top-selling cookies, one reason why it's one of the two initial cereal flavors.
Another advantage is the association with the well-known Girl Scouts organization, which will get some money every time the cereals sell. That has to count for something when parents pass the cereal aisle in search of a breakfast cereal for the whole family.
Will the cereals become popular enough to be relaunched every year?
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