Marketing analysis, opinion, and links by Marian Burk Wood, author of Pearson Education's "The Marketing Plan Handbook."
Friday, June 9, 2006
Down with Adware
Writing in PC Magazine, Robert Lemos notes that legal action against adware companies and advertisers is a minor deterrent because "the money is just too good." Read his article here:
http://www.pcmag.com/article2/0,1895,1971927,00.asp
Ever hear anybody (marketer or consumer) singing the praises of adware? I didn't think so. The Center for Democracy and Technology has been trying something new: listing the names of companies whose ads have been disseminated by adware. Its full report is here:
http://www.cdt.org/privacy/20060320adware.pdf
So what else is there to say except: Thumbs down on adware!
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.