Ads in the Movies

From Pirates of the Caribbean: Dead Man's Chest to Talladega Nights, the movies I've seen in theaters during the past month have been accompanied by a full ration of ads (and previews, of course).

My current favorites are the animated Coca-Cola ad in which the young man dances around doing good deeds throughout his neighborhood ("You're gonna be remembered for the things that you say and do") and the Old Navy "Fash" ads. However, I'm not the target audience for either of these ads so I'm not sure whether they miss or make the mark. Any thoughts?