Shopping Too Soon

Yesterday I went to the local mall with my holiday gift list in hand. Macy's, however, refused to honor a coupon that goes into effect today. Since JCPenney and Sears are also in the same mall (along with 100s of other stores), I left Macy's and flashed my plastic elsewhere.

Contrast this experience with what happens at Bed Bath & Beyond, which will not only take competitors' coupons, it will honor its own outdated coupons as well.

Message to marketers: cater a little to customers because we have LONG memories and SO many choices.

Speaking of coupons, a bit of browsing can turn up all kinds of discounts for online and in-person shopping at sites like Val-Pak and Yahoo Shopping. Happy hunting.