Yakkety-Yak--Please talk back

Everybody's talking about word of mouth marketing. Two new books are of special interest:

Lois Kelly's forthcoming Beyond Buzz is all about crafting a conversational message that will get customers buzzing about the product/brand/company and keep the buzz building. As a fan of Lois's Foghound blog, I'm eager to see this book (due out in February).

Andy Sernovitz's Word of Mouth Marketing discusses the five Ts of buzz marketing: talkers, topics, tools, taking part, and tracking. Amazon.com reviewers (and Marketing News) really like this book.