Global Ethics, a U.K. nonprofit, markets One water (yes, bottled water) to raise money for pumps that provide clean drinking water to a growing number of villages in South Africa and neighboring nations.
Simple logo, simple label, simple premise--good marketing for a good cause. And distribution through Tesco, Waitrose, Total gas stations, and other convenient places puts One water in the right place for grab-and-go purchases as well as regular family shopping trips. Who needs glitz and glam when you can make people feel good by doing good?
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