Let the People Speak: Customer input

Dell wants to know what you and I and other PC buyers want (and don't want). At Dell IdeaStorm, you can add your thoughts about new features or extras, comment on what others have suggested, and basically help design Dell's new products. The day I visited, one idea (for which I voted) is "To have Firefox pre-installed as default browser." Why not take a moment and tell Dell what you think?

The current BusinessWeek has an excellent story about how Xerox uncovered surprising insights by listening to its customers--before building a prototype. Customer-driven marketing works.