Intel Likes Light and Skinny

A B2B brand that became known in the consumer world as an "ingredient" brand (remember the "Intel Inside" campaign for its computer chips?), Intel has now made its mark in laptops. Working with Ziba Design, Intel's engineers have created the world's skinniest laptop--not even an inch thick and a featherweight 2.25 pounds, with user-friendly design details that any Mac (or iPod) lover would appreciate. Business Week has a story and slide show about this snazzy laptop, which puts design at center stage as Intel works to combat competition from rival AMD.