Today would be my paternal grandfather's 125th birthday. Although he died before I was born, I'm learning about his life through genealogical research.
In fact, Internet entrepreneur Paul Allen, who owns a small stake in myfamily.com (parent of Ancestry.com), sees immense industry growth potential as millions of consumers worldwide log on to find their ancestors. Tapping this interest, Ancestry.com, the #1 genealogy Web site, uses the marketing technique of free limited-time trial subscriptions (plus word-of-mouth communication) to attract new members.
A few days ago, my friends Mary and Ray, genealogy enthusiasts of considerable expertise, told me about Ancestry's free trial period. Now I'm happily filling in my family tree with data about relatives going back three and four generations. So birthday greetings, Grandpa, and I'm looking forward to getting to know you.
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