Celebrity steel?

Time was, Nucor was the "rock star" of the steel business because of its innovations, both in management and in manufacturing. Yesterday's New York Times carried one of its recent series of corporate image ads, also posted on Nucor's Web site. The ads are attractive and engaging--they really do tell what Nucor calls "Our Stories."

Two suggestions: In the print ad, the body copy is small, center-justified, and white on a dark green background. It's almost impossible to read in the half-page Times ad. So my first suggestion is, choose substance over style and make absolutely sure the all-important text is actually readable.

My second suggestion is to position the Nucor brand more prominently. In this ad, it's buried at bottom left and is too subtle, IMHO. Suppose a reader wants to find out more (or invest in the stock)? Always make it easy to figure out who the ad is about. The company's URL is included at the bottom of the body copy but is too faint to be of much use.