Seems like nearly every kid under the age of 10 knows about Webkinz, stuffed animals that come with a name and secret code that lets the owner play with the animal's avatar online in Webkinz World. One 9-yr-old I know has 13 Webkinz and has figured out how to do an Internet search for store locations so she can plan her next purchase.
But apparently rumors have been flying about the safety of Webkinz avatars. How does a company reassure youngsters that their online pets haven't been harmed? Check out the "concerned about a rumor?" page on the Webkinz site to see how Ganz handled this sensitive issue.
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