Corporate Web Site: Steak or Sizzle?

The most stripped-down corporate Web site I've ever seen is that of Berkshire Hathaway. Fancy graphics? Not here. No, the sizzle comes from Warren Buffett's steak.

Of course, the site has prominent links to the site of its very own GEICO insurance (featuring graphics, color, and the familiar gecko) and, interestingly, to a tasteful, upscale e-commerce site for Borsheim's Fine Jewelry in downtown Omaha.