- French Tourist Office - Too much text, not enough photos, too many Google ads. Not very oo-la-la. Au revoir.
- Amsterdam Site - So ordinary . . . the photos seem generic and the information is presented in ho-hum fashion. Yawn.
- Costa Rico Tourism and Travel Bureau - Even bigger yawn. A country with magnificent scenery, yet this unsophisticated site concentrates on bureaucratic details.
Marketing analysis, opinion, and links by Marian Burk Wood, author of Pearson Education's "The Marketing Plan Handbook."
Sunday, March 16, 2008
Tourism Marketing Part 2 - Yawn
Here are a few tourism sites that are not very exciting and don't make me want to rush off with passport in hand:
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