Friday, August 28, 2009

Companies connect with students

Researching a case study about McDonald's UK, I came across its pages for students and instructors. Lots of downloadable information about customer service, marketing, financials, franchising and entrepreneurship, stock control, recruitment and work experience. Plus a contact for instructors who want more data or want to arrange a class restaurant visit.

The "About Us" section of McDonald's US site has links for students, as well. McDonald's has clearly put a lot of thought and effort into reaching out to students on both sides of the Atlantic--what a smart marketing move.

Levi Strauss--American icon of denim--has a page for students and teachers, with suggestions for how to research the company for a school project. It also welcomes inquiries to the company historian (although response time may be as long as 1-2 weeks).

Marks & Spencer also knows that it's the subject of many a school it has a page with many links for students. Click and get much more detail about the company, management, annual results, financial performance, recent presentations, sustainability, charitable and community involvement and ethical standards. Well done.

If you haven't seen the London Times 100 case studies, click on over to take a look. Each shows how an interesting company approached an important business challenge or opportunity. Consumer and B2B companies are both represented (Tesco, Kellogg, Siemens, Nivea, Vodafone and many more). And this is a wonderful way for the Times to reach out to students and instructors alike.

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