Tuesday, January 26, 2010

Marketing Colts vs Saints

The marketing rivalry of Saints vs Colts marches on as the Super Bowl draws near. AirTran is adding flights from Indianapolis to Florida for Super Bowl-bound Colts fans. Colts fans should enjoy the custom-painted jet recently inaugurated as part of AirTran's marketing partnership with the team. The Colts Pro Shop is alive with activity as fans stock up on team merchandise before the big game.

The New Orleans Saints site has a link to its Patron Saints, company sponsors of the team, plus links to official travel packages for the Super Bowl. PJ's Coffee has giant coffee cups mounted on the Superdome stadium roof, part of its marketing connection with the Saints. And the Big Easy is proud to be celebrating in advance as it enjoys the Saints' position.

Social media fans, alert: You can visit the Saints' Facebook page and the Colts' Facebook page. Lots of interactivity and rootin' going on. Go team!

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