Monday, October 18, 2010

Marketing Gets Spooky

Southwest Airlines has a seasonal promo on its Web site right now, featuring "haunted hotels." The headline, as you can see below, reads: "Visit some of the most Spooktacular hotels in the U.S."

Given Southwest's reputation for tongue-in-cheek marketing, this fits right in with the brand image and just might give vacationers the push they need to click and reserve before the Halloween season is over.

Candy manufacturers, of course, are in their glory with the big trick-or-treat season coming to a peak very soon. Price promotions are rampant, but some marketers are getting into the Halloween spirit with themed commercials. Here's a link to the latest Halloween commercial for Snickers. Will it give buyers the frights or make them run to the store for a big bag of Snickers?

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