Frito-Lay's Flavor Kitchen: This Week Only

What inspires Frito-Lay's snack flavors? The company is going to show us this week only, when its "Flavor Kitchen" campaign takes us into the kitchen for a sneak peek. The focus is on the all-natural ingredients that Frito-Lay is bringing to its product line.

See the Facebook page for a taste of the new campaign, streamed live during lunchtime hours from Monday to Friday. If you're in New York City, you can watch the events live on giant billboards in Times Square, as Frito-Lay's top chefs and celebrity chefs put on their aprons and get cooking. Media coverage will certainly multiply the effect of this fun multi-brand event, which also features Electrolux appliances.

Here's one of the demos: