The goal is to spotlight the importance and audience of college radio stations across North America, pushing to preserve the individuality and creativity of this media segment.
College radio traditionally had a loyal following, not just among students and faculty but among members of the public who wanted to listen to fresh voices, fresh views, and new music.
Yet students have so many media choices these days (including podcasts and online radio stations) that college radio lacks the reach it had in past decades, according to a college dean. In addition, some colleges are raising money by selling their station licenses (often to public radio stations), winnowing the ranks even further.
Designating a day to celebrate college radio is a good marketing move to call attention to this targeted medium. One month before the event, more than 240 stations have signed on to participate. Hundreds more are expected to participate next month. For the latest, check the special Web site, the Facebook page, and the Twitter account. And tune into your local college radio station on 10.11.11.
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