- Aspen Skiing Co. is offering a discount until September 13th, when the price rises--and rises again after November 8th.
- Sugarbush has special pass pricing until September 12th. Its segmentation includes special pricing for college students, corporate employees, and families with kids.
- Heavenly Lake Tahoe has special season pass deals until September 2d. Segments being targeted: adult, teen, child, and senior.
- Sundance Resort is pricing its season passes lower until Halloween. Its segmentation includes targeting college students, "juniors" (6-12 yrs old), "student" (teenagers), corporate skiers, seniors, and night-only skiers.
Here's how Vail's chief marketing officer explains the season-pass marketing strategy in this week's Time magazine: "After you've bought our pass, are you likely to go skiing elsewhere? No. Passes really drive customer loyalty."